'Tetris' movie: Pieces fall into place for live-action adaptation

Danger — falling blocks? Yep, the classic 1980s video game "Tetris" is headed to the big screen as a live-action sci-fi film, Threshold Entertainment and the Tetris Co. have announced.

Best known for adapting the ultra-violent fighting franchise "Mortal Kombat" into two movies during the 1990s, Threshold has some experience translating video games into motion pictures, although "Tetris" doesn't necessarily lend itself to narrative treatment.

The company's chief executive, Larry Kasanoff, also told the Wall Street Journal, "This isn't a movie with a bunch of lines running around the page. We're not giving feet to the geometric shapes."

Kasanoff added, "Brands are the new stars of Hollywood," and he does have a point. Some of this year's highest-grossing films — "The Lego Movie," "Transformers: Age of Extinction," "Teenage Mutant Ninja Turtles" — were powered by well-known brands, and similar projects have been floated for Barbie dolls, Peeps candies and the non-narrative online game "Minecraft."

"Tetris" isn't the only game in town when it comes to 8-bit nostalgia: Adam Sandler will play an old-school joystick junkie trying to save the world from an alien attack in Sony's "Pixels," set to open July 24.

By Oliver Gettell